Marketing message: what is it? A short text that should convince the buyer that the offered product could satisfy his needs better than any other.

 

How to make this message logical and convincing? How to match this text with buyer’s brain processes? You will find answers to these and other questions here.

 

CONTENT

 

1. What do we sell and what do they buy?

2. Where do the benefits come from?

3. The main marketing formula

4. Fears and benefits

5. Marketing Message Components

6. Structure of the marketing message

7. How to Develop a Marketing Message

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