top of page

Manipulate the Buyer


There are many tricks of manipulation. What it is?


Psychological manipulation can be defined as the exercise of undue influence through mental distortion and emotional exploitation, with the intention to seize power, control, benefits and/or privileges at the victim’s expense.


Experienced sellers are most often experienced manipulators. They acknowledge this. It is somehow embarrassing, because manipulation is still considered to be dishonest in society (Nikolai Rysyov. Active Sales 3.1: Getting Started):


What can I do, we live in a world of manipulation, just someone recognizes this, someone does not. Of course, there is no particular desire to manipulate, but, alas, we are not holy.


The meaning of manipulation is to influence the "weaknesses" of the human brain and its unconscious reactions in order to push the buyer to buy, even against his interests. Why "against"? Because the buyer’s problem remains unresolved!


Well, a buyer who has undergone manipulation may later realize that he was just scammed. Now he understands that this seller cannot be trusted.


Again empty!

Convince the Buyer | Sales Philosophy. Solid vs. Empty | Concede

bottom of page